About Us

 
Established on 1st January 2014 and officially registered on 18th March 2014, Lean Hup Shun Marine Seafood Sdn Bhd has grown from humble beginnings to become a trusted name in the seafood industry. Originally founded as Lean Hup Shun Marine Supply on 4th May 2001, we rebranded after 13 years of successful operations to reflect our broader vision. With over two decades of expertise, we are dedicated to delivering high-quality products at competitive prices, serving clients across Johor and Malaysia.

Lean Hup Shun Marine Seafood Sdn Bhd offers a wide range of fresh and frozen seafood, meats, processed meats, cold cuts, dairy, and frozen foods such as beef, lamb, mutton, meatballs, potatoes, and French fries. All our products are certified Halal by the Department of Islamic Development Malaysia (JAKIM) and meet the stringent halal certification requirements for imported goods. Our clientele includes hotels, cafés, hospitals, catering businesses, and restaurants in areas such as Johor Bahru, Batu Pahat, Desaru, and Pengerang.

Our reputation is built on a commitment to excellence, delivering quality products and exceptional service that exceed our clients' expectations.
Our Journey

Lean Hup Shun Marine Seafood has started in May 2001 in Johor Bahru as a small home-based frozen seafood business with a single refrigerator. Despite economic challenges, fierce competition, and limited capital, we persevered with determination and resilience.

Through tireless effort and unwavering belief in our vision, we gradually expanded. By 2014, we transitioned to a private limited company (Sdn Bhd). In 2016, with growing business demands, we acquired a new factory four times larger than our initial facility, fully operational by 2020. Our journey reflects our belief that persistence and hard work pave the way to success.
 

Our Strategic Goals

 
Customer Services

Retain loyal customers while expanding our market presence across Johor and throughout Malaysia.
Sales & Marketing

Establish a robust sales and marketing division to explore wholesale and retail opportunities.
Cold Room Rental Management

Offer cold room rental services to meet customer storage needs.
Seafood Import & Export

Expand our portfolio by importing seafood from Thailand, Vietnam, Myanmar, and China.
Global Expansion

Committed to exporting Halal-certified, premium-quality frozen seafood and promoting Malaysian Halal food globally, strengthening our presence in international markets.
 
 
Vision

To be the preferred choice for Halal seafood and frozen food, recognized for unparalleled quality and sustainability. We aim to expand our presence globally, bringing Malaysia’s finest seafood products to the international stage.
 
Mission

Our mission is to be the leading Halal seafood and frozen food provider, supplying premium products to hotels, cafés, hospitals, caterers, and restaurants. We are committed to maintaining the highest standards of quality in both our products and customer service.

Core Values
01

Performance

Striving for excellence in everything we do.

02

High Quality & Sustainability

Ensuring our products meet the highest standards while promoting responsible practices.

03

Customer Focus

Building lasting relationships through exceptional service.

04

Responsibility

Upholding integrity and reliability in every aspect of our business.


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